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Annie Girl® Press Presents
Giving businesses, marketers and legal professionals the knowledge to use highly-effective marketing tools - legally!
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70% of major companies use sweeps and contests to promote their products. In this book, learn:
◦ Why sweeps and contest are such a powerful marketing too
◦ What makes a sweeps and contest legal in the United States
◦ What you need to know to comply with U.S. laws
◦ Special considerations for user-generated contests
◦ What needs to go into your Official Rules and other forms
◦ The rules you must follow on various social media sites
◦ When you need a lawyer.
◦ And much more! (including templates to do your own)
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How did a Fortune 100 company get 500,000 user-generated videos and millions of views on its YouTube channel, bringing it the highest conversion rate the company had ever seen? User-generated content! But, publishing user content is not without risks. In this book, you will learn:
◦ The benefits and risks of publishing user-generated content
◦ Step-by-step, how to get "Safe Harbor" immunity from copyright infringement under the Digital Millennium Copyright Act
◦ How to get "Safe Harbor" immunity from defamation and other legal claims under the Communications Decency Act
◦ How to create a custom Terms of Use for your website, including some basic templates you can use to develop your own Terms of Use
◦ Best practices for clearing rights in user-generated content
◦ Moderation, and other risk reduction, best practices
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Businesses are increasingly using digital marketing methods to make their websites "sticky". Attracting customers to a website and engaging them once they are there is only half the battle. But, companies have to keep them. Email marketing, blogger advocacy and tracking customer activity are some of the most effective methods. But, they come with legal risk. In this very practical book, learn:
◦ How to collect and use personal information in compliance with privacy laws
◦ How to send out email blasts that are compliant with the CANSPAM Act
◦ How to track customers' activity without violating the law
◦ How to use brand advocates in compliance with truth-in-advertising laws
◦ How to ensure that your ad copy is not only truthful, but not misleading
◦ How to ensure that your ad copy does not violate anyone else's rights
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